Imagine getting a stipend of ₹3 lakhs for just one day of internship, sounds like a dream, right? Well, Britannia paid ₹3 lakh for just teaching the correct pronunciation of ‘croissant’ and turned it into a viral marketing campaign reaching over 10 million people. Because of all this hype, Britannia's croissant business touched 100 crore rupees in revenue in less than one year! Check out the strategies used by Britannia to make their croissant business go viral in episode twelve of Business Uncovered.

BY Ankit Panwar 24 April 2025

Mohit and Rahul Yadav had long admired The Ordinary, a Canadian beauty brand known for its science-backed, ingredient-first approach. Meanwhile, in India, brands were pushing the ‘organic’ narrative while still using harmful ingredients. So in 2020, Mohit and Rahul launched Minimalist, a literal copy of The Ordinary, making it a Rs 3000 crore brand. Check out the strategies used by these two brothers to create a Rs 3000 crore giant from scratch in episode eleven of Business Uncovered.

BY Ankit Panwar 17 April 2025

Cadbury’s genius marketing has made it a top gifting choice for Indians, but this wasn’t always the case. When Cadbury entered the Indian market in 1948, chocolates were seen as a childish novelty, while traditional Indian sweets dominated the gifting culture. With its iconic marketing campaigns like ‘Asli Swad Zindagi Ka’ and ‘Kuch Meetha Ho Jaye’ Cadbury revolutionised how Indians consume meetha. Check out the strategies that helped Cadbury capture 65% of the Indian chocolate market in the tenth episode of ‘Business Uncovered’.

BY Ankit Panwar 27 March 2025

Have you noticed how Gillette became synonymous with shaving razors? It is because of Gillette’s Razor-Blade Business Strategy! Gillette pulled off a masterstroke by selling the razor at a loss and decided to profit from the blade refills, making it a $57 billion company. Check out the strategies Gillette used to become a $57 billion giant in the ninth episode of ‘Business Uncovered’.

BY Ankit Panwar 20 March 2025

As Maha Kumbh returns after 12 years, it becomes a marketing playground for advertisers. Here is how brands seize the opportunity to engage with a massive audience by blending spirituality with innovation and creating unforgettable experiences for pilgrims at the world's largest spiritual gathering, the Maha Kumbh Mela 2025.

BY Ankit Panwar 20 February 2025

Have you noticed the sudden rise in compact SUVs in India? These cars are tall, wide and muscular but still fail to look ‘SUV-like’. Their length is cut short from the back and their design feels incomplete. But why are companies making such cars? The answer lies in India's GST. A whole new segment of cars has emerged in India just to take advantage of the government's tax policy. But how? Let's explore this in episode six for Business Uncovered.

BY Ankit Panwar 13 February 2025

Remember relying on Dunzo for your essentials during the lockdown? Back in 2021, Google-backed Dunzo was the pioneer of hyperlocal delivery in India. Riding on rapid growth, it dived into the 10-minute grocery delivery, stocking its own inventory and deploying 40,000 delivery partners. But dark stores and their rising operational costs became a massive burden, while Dunzo found itself competing against heavily funded giants like Swiggy and Blinkit. Watch as we uncover how losses piled up and funds dried up, marking the end of Dunzo’s once-promising journey in episode five of Business Uncovered.

BY Ankit Panwar 3 February 2025

Catch the key highlights of India's Union Budget 2025 in just 5 minutes! Finance Minister Nirmala Sitharaman presented the Union Budget 2025 in the Parliament on February 1, offering much-needed relief to taxpayers. Watch all key highlights of the budget, along with tax-related updates.

BY Ankit Panwar 1 February 2025

Did you know that the OG Santa wore green but a soft drink company turned it red through their amazing marketing campaigns. Coca-Cola noticed that people were buying their soft drinks mostly during the summers. To increase their sales during the winters, Coca-Cola launched its ‘Thrist Knows No Season’ campaign with Santa being a Coke drinker dressed in red and white. They advertised extensively across popular magazines for over three decades until the mid-1960s. Coca-Cola was so successful with its marketing that today you can't even imagine Santa Claus wearing green or blue today.

BY Ankit Panwar 23 January 2025

Have you also noticed the trend of impulsive buying on these quick commerce platforms? A few years back, something that started with a 10-minute grocery delivery service has now turned into a shopper's paradise, from electronics to cigarettes and even services like printouts and ambulances. Blinkit also increased its average order value and number of orders to generate more revenue from a few years back. It is already leading the quick commerce market with a 46% share, followed by Zepto and Instamart, and aims to increase its dark stores from 639 to 2000 by the end of 2026. Check out the strategies Blinkit used to become a $13 billion quick commerce giant in the third episode of ‘Business Uncovered’.

BY Ankit Panwar 18 January 2025